PRESENTED BY POSHMARK
FRIDAY, OCTOBER 8
8:00 AM - 1:35 PM PT
8:00 AM - 8:05 AM (5 min)
Welcome Address
8:05 AM - 8:40 AM (35 min)
Heart, Hustle, and Handling Business - Panel
While we’re not out of challenging times, it’s still extremely crucial to build momentum if you’re looking to grow your business. Hear from expert Poshers (and our Heart & Hustle Community Fund grant winners!) on how they’ve navigated these trying times and continue to build their businesses—all during a pandemic.
8:40 AM - 9:10 AM (30 min)
State of the Posh Union
As Poshmark approaches the celebration of its 10th birthday, join our Founder and CEO, Manish Chandra, as we take a look back at the exciting journey we’ve been on with you, our community, from working out of a garage to becoming a public company. Plus, get the inside scoop from Manish on what’s top of mind as we shape the future of shopping together.
9:10 AM - 10:00 AM (50 min)
Roundtables & Networking
During this time you can join roundtables to have small group discussions, connect during one on one networking, or take a break–the choice is yours!
9:10 AM - 10:00 AM (50 min)
Roundtables
Roundtables are a great way to have small, community-led discussions. Whether you want to start your own roundtable or join in on an existing one, use this time to meet other Poshers, engage in great conversation, and build your community.
9:10 AM - 12:25 PM (3 hr 15 min)
Networking
Connect with other Poshers in a one-on-one setting to help grow your network, learn tips and tricks, or just chat! This is a great way to get a face-to-face connection, virtually! Video turned on, highly recommended!
Breakout Sessions, Networking, & App Me Anything
Choose your own Posh path by picking one breakout session for each time block. Networking & App Me Anything will also be available throughout all 3 time blocks.
1st Block: 10:00 AM - 10:45 AM
2nd Block: 10:50 AM - 11:35 AM
3rd Block: 11:40 AM - 12:25 PM
10:00 AM - 12:25 PM (2 hr 25 min)
App Me Anything
Have a question about a Poshmark feature? Want to share feedback on what you’d like to see? Or want to just say “hi” to Team Posh? Come to App Me Anything to talk about any and everything!
10:00 AM - 10:45 AM (45 min)
Breakout Session | 1st Block
Pick one of the following sessions for the first time block.
10:00 AM - 10:45 AM (45 min)
BREAKOUT ROOM 1
Totally Trending: Merchandising Strategies That Drive Sales
Trends come and go, but how you identify and leverage them for your business is the key to success. From viral must-haves, to the trends happening right in your own Poshmark closet, this session will cover merchandising strategies, utilizing My Sales Report and My Inventory Report Data to better your business, and more!
10:00 AM - 10:45 AM (45 min)
BREAKOUT ROOM 2
Branding Your Business 101
Developing a brand that resonates with your customers is important now more than ever. In this session, get to know the basics of branding, from how to create your brand voice and visual identity to determining and catering to your target market.
10:00 AM - 10:45 AM (45 min)
BREAKOUT ROOM 3
Scale Your Sourcing: Liquidation, Pallets, Retail Arbitrage, oh my!
You’re looking to scale your business and need to get your hands on inventory fast. You’ve thought about sourcing, but just don’t know where to start. These sellers are ready to give you all of the deets on what you’ll need before taking the plunge. Hear how they source strategically to ensure they’re making a profit at the end of the day.
10:50 AM - 11:35 AM (45 min)
Breakout Session | 2nd Block
Pick one of the following sessions for the second time block.
10:50 AM - 11:35 AM (45 min)
BREAKOUT ROOM 1
Tools of Success: A Guide to Poshmark's Features & Tools
Whether you’re looking to get the rundown on the latest features or want to learn how to optimize these tools for your closet, we’ll be breaking down everything you need to know to grow your business. Discover tips on Style Tags, listing videos, and more and learn how to use these features to maximize growth and build a strategy that works for you.
10:50 AM - 11:35 AM (45 min)
BREAKOUT ROOM 2
Uncovering Discovery with Google
Increasing exposure to your closet means more eyes on your listings, which can lead to more potential customers, and who wouldn’t want that? In this special session, Poshmark’s Growth Marketing Team is teaming up with Google to give you easy tips, tricks, and tools to incorporate to your business that will drive closet growth, boost listing discoverability, and help you think like a buyer.
11:40 AM - 12:25 PM (45 min)
Breakout Session | 3rd Block
Pick one of the following sessions for the third time block.
11:40 AM - 12:25 PM (45 min)
BREAKOUT ROOM 1
Reselling with a Purpose: Your Guide to Thrifting & Secondhand
Are you a reseller and love to thrift? Addicted to the hunt for the best deal? This session will help turn your hobby into a career by diving into tools and processes you need to transform your treasure hunting skills into a profit.
11:40 AM - 12:25 PM (45 min)
BREAKOUT ROOM 2
Business Planning & Scaling to go Full-Time
You’re ready to level up your side hustle to a full-time career and it’s time to think about the big picture. We’re talking about financial planning, bookkeeping, time management, forecasting, and margins. Learn from these Posh Bosses as they spill their secrets on how they tackled this transition.
11:40 AM - 12:25 PM (45 min)
BREAKOUT ROOM 3
Sourcing & Resale in Canada
Gone thrifting! Hear Canadian #PoshBosses spill their insider tips on their sourcing strategies in Canada—from thrifting, to the bins and beyond! Learn how to make the most profit when sourcing to sell and how to gain exposure to your items to make sales.
12:30 PM - 1:00 PM (30 min)
Building a Community and Growing a Brand with Victoria Paris & TikTok - Panel
Across the world, millions of individuals—in pursuit of self-expression, growth, and connection—have come together to form two of the most loyal, engaged, and dynamic communities: Poshmark and TikTok. In this special session, we’ll hear from Victoria Paris, a NYC-based fashion & lifestyle creator who has amassed more than one million followers in under six months by focusing on authenticity and community, and Deeksha Agrawal leading Brand Partnerships Manager at TikTok whose goal is to innovate the next phase of social commerce for the world and shepherd the pursuit of new opportunities. They will candidly discuss growing a brand through community, identifying opportunities, navigating challenges, and leveraging TikTok for entrepreneurship.
1:00 PM - 1:05 PM (5 min)
Wrap Up
1:05 PM - 1:35 PM (30 min)
Virtual Magic Show
Real magic should not just be card tricks but an immersive experience that genuinely embeds in your memory. Johnny Wu offers a refreshing take on magic using up-to-date technology. Putting his heart and soul into magic, his high-class comedy, climax building, telepathic ability, and audience interaction are the keys to his master showmanship. Trust us, you don’t want to miss this one-of-a-kind show!
SATURDAY, OCTOBER 9
8:00 AM - 2:00 PM PT
8:00 AM - 8:05 AM (5 min)
Welcome Address
8:05 AM - 9:05 AM (60 min)
Roundtables & Networking
During this time you can join roundtables to have small group discussions, connect during one on one networking, or take a break–the choice is yours!
8:05 AM - 9:05 AM (60 min)
Roundtables
Roundtables are a great way to have small, community-led discussions. Whether you want to start your own roundtable or join in on an existing one, use this time to meet other Poshers, engage in great conversation, and build your community.
8:05 AM - 11:55 AM (3 hr 50 min)
Networking
Connect with other Poshers in a one-on-one setting to help grow your network, learn tips and tricks, or just chat! This is a great way to get a face-to-face connection, virtually! Video turned on, highly recommended!
9:05 AM - 9:25 AM (20 min)
Hackathon Feature Reveal
Eager to find out which new features are coming to the app? Hear from Poshmark’s Product and Engineering Teams as they unveil which highly-requested features and tools you can expect on the platform soon!
Breakout Sessions, Networking, & App Me Anything
Choose your own Posh path by picking one breakout session for each time block. Networking & App Me Anything will also be available throughout all 3 time blocks.
1st Block: 9:30 AM - 10:15 AM
2nd Block: 10:20 AM - 11:05 AM
3rd Block: 11:10 AM - 11:55 AM
9:30 AM - 11:55 AM (2 hr 25 min)
App Me Anything
Have a question about a Poshmark feature? Want to share feedback on what you’d like to see? Or want to just say “hi” to Team Posh? Come to App Me Anything to talk about any and everything!
9:30 AM - 10:15 AM (45 min)
Breakout Session | 1st Block
Pick one of the following sessions for the first time block.
9:30 AM - 10:15 AM (45 min)
BREAKOUT ROOM 1
Sustainable Changes, Huge Impact
As the fashion industry continues to be one of the top-polluting industries, it's increasingly top-of-mind as we think about softening our individual and collective environmental impacts. Come learn how to minimize your carbon footprint while we cover topics like upcycling tips and tricks, how to use eco-friendly packaging, and more from savvy sellers focused on sustainability – from businesses operations to personal lifestyle.
9:30 AM - 10:15 AM (45 min)
BREAKOUT ROOM 2
Growing & Scaling Your Business in Canada
Looking to take your Poshmark Canada business to the next level? Whether you want to streamline your inventory system or create goals to help grow your business—learn tips from these Canadian Posh pros on how to scale your business no matter where you’re at on your Poshmark journey.
9:30 AM - 10:15 AM (45 min)
BREAKOUT ROOM 3
Marketing: Increasing Awareness and Customer Retention
Driving awareness, increasing traffic to your business, and effectively communicating to your potential and existing customers are all important pieces to marketing. In this session, discover all of the important aspects of marketing with topics aimed to help you highlight your brand value, increase customer loyalty, and how to keep your shoppers coming back for more.
10:20 AM - 11:05 AM (45 min)
Breakout Session | 2nd Block
Pick one of the following sessions for the second time block.
10:20 AM - 11:05 AM (45 min)
BREAKOUT ROOM 1
The World of Video is Now: Content Creation
The world of video is here and it’s not going anywhere. From the explosive growth of TikTok, to the introduction of Instagram Reels, knowing how to create the right content for these platforms can be a game changer. Get ready to learn the inner workings of creative concepting, production, and growing your audience all with the goal of driving traffic right to your Poshmark business.
10:20 AM - 11:05 AM (45 min)
BREAKOUT ROOM 2
Self-Care, Mental Health & Balancing it All
Let’s face it: last year was rough! If the pandemic has taught us anything, it’s that prioritizing ourselves and our mental health is vital. This session is all about self-care with tips on creating a healthy work/life balance, setting realistic and achievable goals, and establishing boundaries and routines that work for you.
10:20 AM - 11:05 AM (45 min)
BREAKOUT ROOM 3
Business Expansion: Streamlining & Scaling Operations
As your Poshmark closet grows, so should your business operations. Whether that’s having a dedicated space to Posh, hiring a team, or even outsourcing tasks, we’re giving you everything you need to know to take your business to the next level.
11:10 AM - 11:55 AM (45 min)
Breakout Session | 3rd Block
Pick one of the following sessions for the third time block.
11:10 AM - 11:55 AM (45 min)
BREAKOUT ROOM 1
Demo 1: New Features
New features are coming to the app and you’re getting a first look on how they work! In this demo, learn from the Product & Engineering Teams as they show you step by step on how these new features can help your business thrive.
11:10 AM - 11:55 AM (45 min)
BREAKOUT ROOM 2
Demo 2: Photography + Listing
A great Covershot can get your items major attention. Learn from experts on how to capture the perfect photos for your listings and turn sub-par to superb! From styling your flat lays to making sure you have the perfect lighting, discover all the ways you can make your listings stand out.
11:10 AM - 11:55 AM (45 min)
BREAKOUT ROOM 3
Demo 3: Inventory Management
Whether you have 100 items for sale or 1000, it’s important to keep your items organized to ensure that you are using your time working on your business rather than digging through your inventory. In this session, hear from Poshers who are sharing all the ways you can optimize your space, how to efficiently label your items, which Poshmark tools you can use to stay organized, and more.
11:10 AM - 11:55 AM (45 min)
BREAKOUT ROOM 4
Demo 4: Upcycling
Just because an item isn’t perfect, doesn’t mean it’s worthless. In this demo, see how these Poshers creatively turn unused items into treasure. With a little bit of time and TLC, even YOU can give old items new life! It’s time to get crafty.
12:00 PM - 12:30 PM (30 min)
Break
12:30 PM - 1:00 PM (30 min)
The Future of the Poshmark Seller Experience: A Fireside Chat with Poshmark Co-Founder Tracy Sun & COO John McDonald
Join Poshmark COO, John McDonald, as he sits down with Poshmark Co-Founder, Tracy Sun, for an insightful and energizing conversation, taking you inside how we’re continuing to scale our business to support yours.
1:00 PM - 1:45 PM (45 min)
Prep in Your Step: The Path to Full-Time Poshing - Panel
We know there are a lot of things to consider before making the big leap to taking your Poshmark business full-time. From processes to financial planning, you’ll hear how Posh Bosses, @thethredshop, @Fourlimes, and @goldenpolkadot faced challenges and rose to the occasion to turn their dream into a reality.
1:45 PM - 2:00 PM (15 min)
Wrap Up